TC: The advertisers that attracts are online casino operators, dating services, beer fridges, plus the merchandise that they sell through their online store. TS: Sex sells – or does it? The virtual bartender at is a voyeuristic, fun campaign that is perfectly suited for the audience and the Web site. Peers Tom Short, VP creative services at Calgary’s Rare Method, and Tony Chapman, president at Toronto’s Capital C, step up to the virtual bar, place their orders and rate the campaign. The campaign was such a success that created a fan club that sells Tammy souvenirs and increased the commands she can perform. More than 10,000 visitors joined the pub club, a section (where membership is free) that grants visitors full access to the site and over 2,500 signed up for e-mail addresses. Web traffic increased 800% the site regained its number one status under a Google search for ‘beer’ andĪdvertisers from the U.K., Spain and Italy bought ad space. The effort began with 10 e-mail invites sent to pals of staff in November.
That’s the winning formula behind ‘s viral campaign. How do you lure 9.3 million unique visitors to your Web site in three weeks? Take the premise of Burger King’s widely popular ‘Subservient Chicken,’ then substitute the chicken for Tammy, a ‘Virtual Bartender’ who’s willing to please.
